US Lacrosse and Massive Creative, Inc. have announced that Massive Playbook will release US Lacrosse Playbook, a patented product of Massive Creative, Inc. US Lacrosse Playbook is free email communications platform that will allow US Lacrosse members, coaches and program administrators to effectively communicate with their teams and leagues and to raise money with a local advertising based revenue sharing model.
"Working in close coordination with US Lacrosse, we selected various leagues across the country to participate in our pilot program now," said Anthony D'Elia, president of Massive Creative, Inc. "US Lacrosse Playbook will launch nationally in 2010. It will be offered as a free service to all members of US Lacrosse."
"This system is a kid-safe communications tool deployed through email," said Sara Noon, US Lacrosse's managing director of membership. "The entire product design is geared toward supporting US Lacrosse members and member groups. Emails are wrapped with instructional videos, calendar feature and live news feeds from Lacrosse Magazine Online and US Lacrosse that will enhance parents and players' education and enjoyment of the sport."
Retired professional lacrosse player, Kevin "Iron Man" Finneran (www.coachfinn.com) will promote the offering to the Florida and New Jersey regions. "I am excited to promote this service as I see it to be a great way to communicate efficiently and a fun way to work together as a team or club."
This product offering was negotiated by Waterbucket Media. Waterbucket Media's president, Jim Jennings, was the former National Lacrosse League (NLL) commissioner.
About Massive Creative Inc.
Massive Creative Inc. is headed by Anthony D'Elia, an award-winning designer and long-time marketing veteran. Massive Playbook (a product of Massive Creative Inc.) employs patented technology. Massive Playbook is the #1 email messaging platform where administrators, coaches, parents and players can connect in a compelling, fun and educational manner. Additionally, Massive Playbook offers users a powerful opportunity to generate money for their team or organization simply by using the system! Massive Playbook covers all major youth sports including football, lacrosse, hockey, volleyball, basketball, softball, soccer and baseball. Massive Playbook is also ideal for ANY large organization or association where communication is vital. Massive Playbook provides the most powerful and effective opportunity for marketers and advertisers, with nearly 100% open rates!
About US Lacrosse
US Lacrosse, a 501(c)(3) nonprofit corporation, is the national governing body for men's and women's lacrosse. US Lacrosse has more than 300,000 members in 62 regional chapters around the country. Through responsive and effective leadership, US Lacrosse strives to provide programs and services to inspire participation while protecting the integrity of the game. To learn more about US Lacrosse, please visit www.uslacrosse.org.
SOURCE Massive Creative, Inc.
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