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Onishchenko vs Borjomi: to be continued

Onishchenko vs Borjomi: to be continued

Last week was developed the story with the supply of Georgian products to the Russian market. Apparently, Russia's leaders have decided to change tactics and return to Russia Georgian brands. However, on a background of political opposition of course it was not without characteristics of official Moscow”quirks."


It all started with another unpretentious lies, voiced Russia's political and health activist Gennady Onishchenko. He said that his agency is considering the resumption of deliveries of Georgian mineral water "Borjomi" in Russia, and, at the petition of the Georgian side.
The reaction of the Georgian side has been mixed. On request of its company in response to Onishchenko, the representative of "Borjomi" Nina Cholokashvili got knew to her surprise just from journalists.
Thus, in Russia we are witnessing started the second part of a circus performance called "Onishchenko against Borjomi", intended for internal promotion and the Kremlin's cameras. At this time the chief sanitary doctor of Russia serves as a wise judge - saying, we generously allow you to return your water to our table.
It will be recalled that in 2006, after the aggravation of Russian-Georgian relations, Onishchenko said that Georgian products do not satisfy “sanitary codes" and banned its import in Russia. This was accompanied by hysterical screams the press, accusing Georgia almost in the persecution of the Russian population. The fact that the majority of fakes were produced in Russia didn’t embarrass anyone - it was clear that this is a purely political matter.
But closing of the Russian market didn’t crush the Georgian economy, as it apparently counted people who took such a stupid decision. On the contrary, the Georgian business for several years has greatly expanded product market and adapt to hard competitive conditions. Not only the "Borjomi", but such water as "Nabeglavi", "Likani" and Georgian wines, are available now on the counters in Europe and Asia.
Moreover, none of the new customers do not doubt in quality of Georgian products. "Borjomi" without any nostalgia has replaced the usual form of the bottle on the European and got rid of the Soviet medals on the label that, probably, would plunge into a shock Russia. Now, this product competes with any manufacturers.
Russian politicians with their prohibitions got results completely opposite of what they wanted. The Kremlin had hoped to make concessions and supplications from the side of Georgia. But it happened so that the Georgians simply spat and crossed.
Despite this, recent statements by the Russian epidemiologist again aroused the inflamed imagination of pro-Kremlin experts. The Internet has emerged statements of certain entities that "Borjomi is afraid to return to Russia because of its poor quality products."
However, we remember that all of this - part of a circus show, designed exclusively for the ordinary Russian citizens. And we shouldn’t take seriously these ravings. If Russia wants to return to its market Georgian products - it's her business. Let them forbid, let them resolve - we do not care. The problem of choice just arises in front of the Georgian business.
It needs to think carefully whether the Russian market will be able to ensure the quality of implementation, appropriate to level of goods produced in Georgia, and whether Russian forgeries would cause a regular damage to our brands. Maybe we should not look for extra water for Onishchenko?

Last modified onSaturday, 12 November 2011 09:59
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